Episode:#45 Shaun Boyce and Bobby Schindler

In this episode we talk to Marcelo Ferreira who runs the High Performance Academy at the Windy Hill Athletic Club in Atlanta. Marcelo comes to us as a former college coach and he brings that culture to his junior academy keeping an extremely high standard and expecting strong character from his players beyond exceptional tennis work ethic. We cleaned up the audio as well as we could so please excuse the scratchy sound of Marcelos voice. Whether you are a parent, player, or a coach, Marcelo has something for you.

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Shaun Boyce USPTA: [email protected]

https://tennisforchildren.com/ 🎾

Bobby Schindler USPTA: [email protected]

https://windermerecommunity.net/ 🎾

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Transcript
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Welcome to the Atlanta Tennis Podcast.

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Every episode is titled, It Starts With Tennis and Goes From There.

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We talk with coaches, club managers, industry business professionals,

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technology experts, and anyone else we find interesting.

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We want to have a conversation as long as it starts with tennis.

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[MUSIC]

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Hey, hey, this is Shaun with the Atlanta Tennis Podcast,

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powered by GoTennis!

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Check out our calendar of Metro Atlanta tennis events at LetsGoTennis.com,

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where you can also find deals on equipment, apparel, and members get 10% off our shop.

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So go get yourself an Atlanta tennis monster's shirt, or

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even the Danil Medvedev LaCost shoes at 25% off for paid members.

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In this episode, we talk to Marcelo Ferreira, who runs the high performance academy

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at the Windy Hill Athletic Club in Atlanta.

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Marcelo comes to us as a former college coach, and

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he brings that culture to his junior academy, keeping an extremely high standard,

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and expecting strong character from his players, beyond exceptional tennis work ethic.

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We cleaned up the audio as well as we could, so please excuse the scratchy sound of Marcelo's voice.

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But whether you're a parent, player, or a coach, Marcelo has something for you.

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Have a listen and let us know what you think.

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[MUSIC]

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>> Thank you so much for

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adding me guys, I really appreciate it, for sure looking forward to it.

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I think what you guys are trying to do with the podcast is amazing for not only the Atlanta tennis community, but everywhere.

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I know it takes a lot of work, it takes a lot of time to put it together, and

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it's not money-driven.

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You guys are just really doing it because you love the game, and

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you just want to connect people.

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As we spoke on the phone earlier, we end up just going to our silence a little bit.

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I'm doing my thing, he's doing his thing, and I think what you guys are trying to accomplish with the podcast is amazing to bring the tennis community together.

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But as you introduce me, my name is Marcelo Ferreira, and you didn't say correctly, but it's okay, you know?

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>> [LAUGH]

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>> I'm used to people butchering my last name is so good.

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I'm currently the high performance tennis manager at Windy Hill Athletic Club.

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Originally from Sao Paulo Brazil, have been in the country for about close to 21 years, love yet.

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And that's just a quick short introduction.

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>> That's perfect, it's a great place to start, and we want to get a lot of the background as well.

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You gave me a little bit of it previously, but I want to hear about starting young and

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getting on the wall. You've got a really cool back story, you got a really cool kind of how I became who I am.

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Story about you, which is really neat, and I'd love to start there because yeah, yeah, you're a tennis coach and

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we talk to tennis coaches all the time.

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But in this case, I think it's really cool because you were telling me that you would,

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you'd get paid a dollar to be a ball kid at tennis lessons for somebody else.

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And that's how you learned to play tennis by paying attention to the coaches, right?

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And did I get that right?

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>> You did, so I mean, I'll try to make this story as short as possible, but

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I grew up in a very humble family, simple family, and all I can.

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At that point, when I was about 12, we just couldn't afford tennis lessons.

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There was no way.

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And as any Brazilian, especially a Brazilian boy, I play soccer, I play soccer competitively.

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But I've always been extremely competitive and

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started getting to me losing games because maybe my teammates didn't show up.

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So one day I ended up playing tennis for fun with a friend at some public park.

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You know, didn't even have rackets or balls, which is ball from somebody.

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And I just really loved it.

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And remember asking my parents, hey, could you guys sign me up for an academy?

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They were pretty straightforward, we just really cannot afford it.

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You know, like a 30-minute lesson is gonna hold us back to pages, basic bills.

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I don't know how things are done today.

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That was like 25, 27 years ago, but labor laws in Brazil were pretty relaxed.

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And there is a good amount of poverty.

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So a lot of the tennis academies all over the country, they would hire

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boys to come and look at ball boys full time, not ball boys like we see it here in the state.

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Hey, there's a ball boy for a tournament.

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No, we're talking about a tennis academy that operates from 70 in to 10 p.m.

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And they have ball kids that just sit there and allow in the lobby waiting for Sean to come in.

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Hey, I got a tennis lesson in the secretary would just ask, would you like to have a

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ball boy for a ball?

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I'm just kind of guessing the price because I don't even remember, but it was something very, very small.

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They was totally worth it for the client to take the ball, kid, and I had to pick up balls in the last one.

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That was my way to try to learn the game.

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So as I was rocking around with the ball, too, picking up balls for a player,

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I'd be eat dropping and trying to memorize some of the things that the coach was teaching

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his student and I would go and practice against the wall.

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And the wall was my best friend, my hitting partner for years.

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As I started improving the owner of the academy, notice, hey,

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this guy's actually hitting the ball quite well.

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He's trying to invite me to jump in in some of his lessons to help out as a hitting partner.

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There was my next step.

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So I actually ended up going officially from a ball boy to a hitting partner.

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You know, so I was no longer picking up balls.

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I was hitting at that point, that same guy offered me to pay for my Federation membership.

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So I could go twice a month, play tournaments to represent the academy.

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Started getting better, bringing a lot of tournaments around my age 16 or 17.

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I got my Brazilian coaching certification and started coaching full time as a 16 to 17 year old.

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At the same time, playing some tournaments, we all have a dream to play professional tennis, right?

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I guess no matter how bad you are, you always think you can make it.

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You always want to give it a shot.

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So at that point, you know, 17, 18, I'm working full time.

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I'm going to college back in Brazil and I'm playing some futures and challenges.

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And not doing amazing, but we need a couple of matches here in the qualifying.

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And I remember playing this challenger in some power.

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And I lost to a guy five and five who had no business winning a game again.

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And this guy who owned a recruiting agency came up to me as soon as I got off the court to

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talk to me about college tennis.

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You know, and you've got to keep in mind that guy is talking to a kid who never left the country,

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comes from a very humble upbringing.

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I didn't know what college tennis was.

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I didn't, I had no idea that you were so supported in America.

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I'm like, dude, you know, I never left the country.

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I don't know how to put a sentence in English together.

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I don't think that's for me.

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But I went home with that thing in my head.

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I'm like, I could have an opportunity to leave my country to pursue a degree in America,

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play tennis and just have this unbelievable life experience.

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Talking to my family at first, we're all kind of scared, but we decided to take the leap

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of faith.

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I did all the studying for all the tasks.

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I filled a bunch of them because, again, my English was close to zero, but ended up getting

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a very good scholarship to come play for Georgia College in Millageville.

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By the time I ended up coming, because when I first got that offer, we were going through

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the process, September 11th happened.

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So then my friends were like, I'm sorry, we're not sending you to the States.

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You know, all this crap going on.

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So the dream kind of died at that point.

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At that point, I was eligible, age-wise, to play Division 1 tennis.

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When we went back to kind of get the process going again when Pisa kind of like, come here

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in the States, I was no longer able to play Division 1 due to my age.

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So I was looking at me, did to his schools, Georgia College was the school that came into

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the mix with the best scholarship.

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I didn't know anything about any other schools that I was talking to.

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It just all happened to be the best scholarship, best decision I've made in my life, guys.

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I mean, Mute here in 2002, and the rest is history.

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You know, play there.

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It's been a year and a half as the assistant coach.

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It got the opportunity to go to Texas Tech and work under Tinceigo.

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I was with him for seven years.

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And then Mute as the head coach of Pepperdine and all that for six seasons.

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Head coach at Pepperdine.

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That just makes me think of when I was in high school.

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That was the target.

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That's why I wanted to go play college tennis.

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And I like your comment because I don't think Bobby or I had ever any aspirations that we

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were going to be professional tennis players.

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So I know you have that idea.

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We all thought we were going to make it at some point.

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And you're talking to two guys that were pretty sure.

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We never making it on tour.

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So we had different plans for what our lives were going to be coming out of college.

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But it's really cool to hear you ended up.

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That's Texas Tech where you met Tim Stiegel.

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That's one of the connections.

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Bobby's got his team Luke Hope for mine, shirt on, of course.

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And we've worked with him about some of the events they're doing here in town.

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We really appreciate everything that they're doing.

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So obviously you're involved with that and you come back here.

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What brings you back from Texas Tech back to Atlanta?

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So I mean, after seven years at Texas Tech, you know, all the pepper dine and--

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Pepper dine, then, yeah.

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Yeah.

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And I mean, we just felt like it was time for a change, you know?

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And I wanted to be with a family.

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Nothing that is not doable when you're doing college, not at all because a lot of people

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do it and do it quite well.

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But for me, it just realized, okay, I really want to be a person.

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A president, father, and I don't want to travel as much, you know?

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All the people that do it understand how much of those college coaches work.

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You know, regardless of the sport, you know, I can only speak about tennis coaches, but it's

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insane, you know?

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Those guys, they're working every day of the week and traveling every week and, you know,

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so the family, unfortunately, becomes a little bit neglected.

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And my life is from down here, not from Atlanta, but she's from Auburn.

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We just wanted to be closer to family and like she had been away from family for years

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to.

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So we're just like, let's take a leap of faith.

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We're close to family.

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If it doesn't work, I feel like my resume is decent enough for me to be able to go back

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into the college walls.

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And we moved down in 2018 and we never looked back.

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You know, I just loved it.

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I loved working with juniors and being able to influence them at a younger age to actually

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try to get them ready to go to college.

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She loves her life here.

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She's able to see her family.

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She drives down to Auburn a lot.

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So that's all brought me back and it is really interesting how life went full circle.

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The first time I left Brazil, I flew into Hartfield, Jackson, right?

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And now after 16 years, I come back to Atlanta again.

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So it's critical.

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I'll try to give you a second because we can go deep in the deep in the connection.

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I didn't, and Marcelo and I met last year, like you said, at his event, but I did not know

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of the pepper darn connection.

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So you know the big suite then, Marcelo.

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Which one?

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Pairen.

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Pairen, yeah.

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No, so Pairen, we got the job together, you know, the same year.

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So he went into the women's and I went into the men's.

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And he's one of my best friends.

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He's a friend, he's a mentor, just unbelievable coach and amazing human being.

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We actually spoke yesterday, he said, the US open recruiting, his former player, Luis

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is the funny from Brazil, he's in the semi finals of doubles.

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So yeah, that pairs up to normal guy.

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How do you know that?

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Well, I think I was there the night pair met his wife.

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I was very, I went to grad school with Billy Payne.

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So through Billy Payne, I met Paire and when Paire moved here, and Paire lived here a

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couple of years, he was at Appalachian Farms, he opened Appalachian Farms.

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Like I said, we all used to hang out.

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And I think I was, like I said, I think I was there because my brother was dating what

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are best friends.

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So we were all in the social circle.

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And I remember what he left to go.

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And you know, so it was a perfect fit for take Beth out to California.

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And so yes, I did not know that you had that connection existed as well.

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And that's amazing, right?

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That's how you know, this tennis community sometimes seems big, but we, everybody knows everybody.

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I mean, like you know, Paire, he's one of my dearest friends.

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And I know, you know, Billy Payne super, super well too.

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We spend a lot of time together and you guys are friends.

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So that's why I always think, okay, never burn bridges, man.

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And I try to be not.

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And kind to everybody because you never know.

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And I give you credit for getting out of college tennis when you were teaching on Malibu

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Beach.

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That's the other tough part about Pepperdine.

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The location doesn't stink.

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The location is beautiful, but for me, Bobby, to be completely honest with you, yes,

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it's beautiful.

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There's no denying you always came down to the people that I'm surrounded by.

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You know, I love the people at Pepperdine.

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You know, like it's almost like Pepperdine is an isolated little town.

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It's very different for everything else that is happening in Malibu.

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I love the people, but it's funny.

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Everybody would ask me, my gosh, what a change in going from love of Texas to Malibu,

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California.

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And yes, it's gorgeous, but I love my timing in love of it.

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You know, just those people are like, sort of the amazing people.

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Texas Tech is a beautiful campus, incredible college town.

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So for me, it was always about the people.

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It's never about the place.

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I agree.

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Texas Roots as well.

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I was at what did TCU?

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So I went to New York to Texas to California.

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So we've traveled along the same path.

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That's awesome.

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New York to Texas, to Georgia, and Marcello.

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Oh, California first.

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That's right.

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California first.

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That's right.

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You're going to be a rich and famous attorney, right?

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That was the plan.

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And then we got Marcello out of Brazil.

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Speaker:

But I'm like, guys, you will be first to play for one another in a few years.

Speaker:

You might as well just shoot comfortable doing it now.

Speaker:

And that's something that Kim Seagull just nailed through my brain.

Speaker:

We need to teach this kid how to be selfless.

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Because not only going to help him become better collegiate players,

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but it's going to help him in life.

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Okay, don't be selfish.

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And it's really cool like when we do it.

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So give an example.

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We run a lot of practices where we got far kids on court.

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And I'll be like, okay, on court run, Bobby, you're the captain.

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On court two, Sean, you're the captain.

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We go for five minutes.

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If you don't make sure that your group of view plus three are not balls to the road,

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be wild, pushing each other, encouraging each other.

Speaker:

At the end of that room rotation, you guys are running.

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You're running.

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And you guys would be shocked.

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What do we hope?

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I will be due, but how much they like it.

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How much they like it?

Speaker:

They would come out guys.

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Let's go.

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Let's go.

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We did hear we got this.

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And then they noticed that the level of tennis raises by a lot.

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So we bring it in.

Speaker:

We're bringing in guys.

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Tell me how you felt.

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Not what we want to hear just out.

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Where you in court was that very, and most of them be like, first of all,

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I realize that when I push my teammates, they push me.

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And then I started playing better because I thought like, man, I want to make my teammates proud.

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Second thing is I had fun.

Speaker:

It was a lot more of something environment with just electric.

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So if you realize there is more fun and you play better tennis, why do it different?

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Why do you different?

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It's a daily battle.

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We need as coaches to live it as well.

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Me and my staff.

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We go, what's going on?

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Move your feet.

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Grant, what's going on in the hill?

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And it's fun.

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It makes me feel like I'm still young.

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Make me want to keep doing this.

Speaker:

I just can't imagine coaching before.

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Again, I don't think it's very wrong.

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Some coaches have more of a quieter personality.

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And maybe some of them know tennis a billion times more than me.

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But the way I always coach is with energy, passion, charisma.

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And it's worked for me.

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And I feel like it's worked for the academy.

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You know, I quit.

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We're not reinventing the wheel.

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I feel like the reason, you know, like we didn't really have an academy here when I started.

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March 1st of 2021.

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I moved here, got the job.

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And I had six or seven kids come with me from my previous job.

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So we really started from scratch.

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And within six to eight months, we were sold out.

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You know, the business plan that I put together.

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4th TCA for me, Tom, was to have two groups with a max of eight players in each group.

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So they offered me the job to come up here.

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It's you, pro, another coach, eight players each group.

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And then we just kept getting calls people trying out.

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Let's move to 20.

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Let's move to 25 and now we're 60.

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We're total capacity.

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We have three problems.

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Our homes, core program, our junior HP program and our after school.

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That's how we can take 65 courts, five coaches.

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How do we take that energy and Bobby?

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I want to push this a little bit because one of the things we want to do is share the great idea.

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It was one of the things I asked Marcelo early, like it's not necessarily a secret.

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You know, it's not something we're trying to keep from each other and saying,

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this is my, this is my recipe and it works.

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I don't want anybody else to know that maybe they'll recreate it and put me out of business.

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I would love to say to all the high performance coaches out there.

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Is it is it a benefit to run it like a college team?

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And to run and you come out of college coaching, Marcelo.

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So I think that a personality style that's going to fit for you.

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Bobby may not have that same style.

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I know I don't have experience coaching college and being that kind of yelling screaming.

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Let's go kind of coach isn't my personality.

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But in this case, could we add some energy?

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Could we add some fun and like you said teamwork, winning together is I think a great concept of keeping all the kids together.

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And I asked Bobby a lot. I said, okay, what's your, what's your culture and why do you choose it?

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I don't have to keep asking what's your culture because I know what it is. I'm there.

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But why do you choose that? It's a, it's a hard working yet relaxed combination with some music going.

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And granted, these are high school players. They're not elite level nationally.

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Ranked players.

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So you don't necessarily say, all right, Bobby, you need to be more like Marcelo.

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Or we need to be more like somebody else, but we can take some of these aspects and, and sprinkle it a little bit into the areas.

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Hey, you know what? Let's, let's raise the level of it.

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So you know what I learned from Marcelo?

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We could probably be a better team atmosphere, even in tennis for children when I got about your eight year olds that have never played before.

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I think it'd be a nice addition to what I'm doing for what I did yesterday.

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You know what? We had a low energy time. Bobby, you know what I did?

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I sent one of the kids to the house and said, go grab the speaker. We're going to start playing some music.

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I throw on some regaton music because somebody wanted to hear death with the toe and all of a sudden the energy level rises.

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Everybody had a great time. And it was actually less work for me as a coach because I didn't have to force the energy the whole time where it seems like Marcelo.

Speaker:

You've got a great system of having these kids be self reliant.

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I think Dave Matthews would be proud because he sees a lack of that in the tournament level players right now.

Speaker:

Bobby, is this a good direction we go to try to sprinkle in some good advice from everybody we talk to?

Speaker:

Oh, I think everybody, like Marcelo said, everybody has something to share.

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What I love about what Marcelo is saying. First of all, you know, I think it's, it's, it's, and we talk about frequent culture.

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What do you want or how do you want your program to culture your program?

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And he speaks to, and I completely agree if you're going to get to the levels with these kids, which is journey together as much as this is what you're paying us for.

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I mean, we go through it all the time. We work with high school kids and we laugh.

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A parent asks us, you know, what do our child need to work on the four type things?

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And we give them a top three and we all look at each other. Okay, what do we leave off that?

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Well, they're out of shape and their footwork is horrible, but we know that those two would, they wouldn't play tennis anymore.

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If we have with the, with the particular kids that we have.

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So that's, you know, that's not a great starting point, but that still does it.

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And I do think it starts with the coach and, and I laugh because like Marcelo, we come from, I come from humble backgrounds.

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I was a visitor. I didn't belong in the, in the country club. I was well aware of that.

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So the culture was, I'm going to be humble and I'm going to let my.

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Playing be my, be my guy. It bothers me with the kids that they take so much for granted.

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And it's, and as we always laugh about, we say to same thing with Marcelo says, I completely agree.

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Listen, even if you play division two or division three college tennis, you're still in for a rude awakening.

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Because that coach does not want to be a division two or division three coach.

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He is going, or she is going to try to create a culture that is going to be usable at every level of their journey as well.

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Because it's so everybody's in for a rude awakening.

Speaker:

So as Marcel said, and Sean, we've talked about this before with, you know, now that you being a new parent and, you know, my daughter being a senior in high school, you know, the trials and tribulations are going through.

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I always just tell my father gave me choices. He controlled all the variables, but he gave me the illusion that I had a say in the matter when I had a say, but it was his say.

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And I realized that in the, in the biggest light and you can, man, what I try to share with everybody, but you make things look easy.

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Well, because I limit, I do a lot of triage, you know, I'm pretty strong in what I believe. And, you know, therefore it shows up and other things.

Speaker:

And I think we do that we don't do enough for the kids in that capacity because so few are going to actually play college tennis.

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So few, but they are going to have to live.

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And I think in society reflects the fact kids are going to get there, but then I'm going to get there.

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And I'm going to say when we were, you know, my age, forget it. I'm older than both of you. We were supposed to be ready to go by 22.

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Now, you know, I think they got older. We say now, man, they can live at home until they're 30.

Speaker:

So we got a completely different animal. Do I think everybody will get there? Yeah.

Speaker:

But I think the timeframe is different. And a lot has to do with the way that they're subjected to things younger. And again, I love what Marcel is doing.

Speaker:

He's making their life easier in the long run. And you said, this is rules. And we spoke about this yesterday with my gentleman's talking my fraternity.

Speaker:

I left when they said no swearing. And I was like, heck yeah. You know, and I say heck because I don't, that's too easy to cop out to the bad word about dropping a racket.

Speaker:

Listen, I'm not saying you did it on purpose, but you would, that was for lack of a better word lazy.

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You let your discipline down. And I think this is a big thing. And I think Marcel, the way you describe discipline sounds like my unfortunately in our society discipline really means punishment.

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And it shouldn't discipline is a good thing. We've transferred the meaning of discipline to punishment. And that's a big mistake discipline is not punishment.

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It is something designed to help you. And it that's unfortunate that it's law. It's taken on more of a negative connotation.

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I'm off the sermon now. I'm done.

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Well, I like that, Bobby, because you say you say the thing that matters isn't, do they play college tennis? Now the kid probably think that's all they care about right now.

Speaker:

But Marcelo, it sounds like you also have the idea that we're going to make you good structured people as well to respect your equipment, respect the plan, respect your friend and your teammate.

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And that's why I think right now there's a big hiring push for former athletes. I think people that played college tennis and college sports are getting hired in the business world.

Speaker:

Significantly more than they ever were because they understand and appreciate that structure.

Speaker:

Well, man, here's the thing. Like everybody will say we're in the business of building people, right? And like because even though we will offer all these players that were coaching to become top professionals, we know the likelihood is this bit.

Speaker:

So I always wanted to make sure first of all, I'm giving my very best to prepare them to go to college because I realize so many of my recruits were not ready.

Speaker:

You know, so a lot of the junior coaches didn't do a good job laying that solid concrete foundation.

Speaker:

But you want to make sure that after they graduate, they're ready to be good husbands and wives and fathers and mothers and just good employees and employers.

Speaker:

And it does sound cliche, but I think that's why the challenge really is and like we really do it. I mean, like near my coaches, we leave practice every day guys completely want our mentally mentally.

Speaker:

I love it. I love it. But and I tell our kids all the time guys, do you understand that it's so easy to not do things the way we do it.

Speaker:

We're still going to make the same amount of money. We can do the same drills you're going to be hitting the same amount of balls.

Speaker:

But we're not going to hold you guys accountable when he comes to respect discipline, how to become a better human being.

Speaker:

We're going to be super relaxed. I age way faster because of the way I run things, but I least I keep in my head and the pillow at night knowing.

Speaker:

Okay, if this kid doesn't turn out the way I want to, I know that I exhausted all of my options. I've tried everything.

Speaker:

So when you were talking about like, hey, what's special about it? You know, should we be trying to do that? Yeah, I think the energy is fun.

Speaker:

But some people don't have the personality. That doesn't mean that you guys, you know, have a successful program. I know like that is every coach in my step like that. No, in the phenomenal coach.

Speaker:

I think the one thing that we really do well, and I don't want to say that other people are not, but I know that we're going above and beyond. We truly care.

Speaker:

I mean, the amount of time that we spend talking to this players before and after practice zone of thought is doing practice talking to the parents is just really getting them to understand the importance of being a good person.

Speaker:

And I look at the relationship that I have with a lot of my players, a lot of my players were a lot of them wearing my wedding. Two of them were Greensman.

Speaker:

I was a reason for two of them.

Speaker:

So seeing those things in me is a one more to me than, oh, we got to the finals of this. We won the conference championship back. It doesn't matter. It doesn't matter.

Speaker:

But I can see those boys and be like, we did our job. We did our job. You know, like the good people, good husbands in that case because I was only conching, conching man.

Speaker:

So it takes time. It takes energy, but I believe that all of us, we need to be able to sell that, but also live it.

Speaker:

You know, don't just go into our parents. We're going to care about your kids, but then your kids shows up late, drops an F down here, shows up.

Speaker:

You know, I can disrespect the team. You just, I can't, hey, buddy, don't do it again. Okay. No, no, no, let's sit down. Let's talk.

Speaker:

Okay. I, I, I love to give voice to the kid. They need to understand that they're part of the program. Okay.

Speaker:

So when, when there's a situation with bullying, a kid comes to me, oh, so and so is bullying me. Well, a lot of times, bullying is just respected, right? You don't know because I've, I've learned at a very young age.

Speaker:

We judge people by their actions. We judge ourselves by our intentions.

Speaker:

Okay. So, so maybe that person that you think is bullying you in their mind, they're actually being funny or just trying to help you. Let's get to the bottom of it.

Speaker:

So I take that away. I'm away from practice. Guys, take hold of. I'm going to take this to the corner. And a lot of times we figure out, man, this person was just really trying to help you.

Speaker:

But you took it the wrong way. Can we shake hands and say, thank you. I'm sorry for hurting you.

Speaker:

So, giving them the voice instead of so many times the coach, okay, when you address them, I know you will talk to the other kid. Stop bullying that kid.

Speaker:

You don't know if that's what the person meant, but you got to put in the time to talk to them. You know, and I always reword honesty.

Speaker:

So, if I feel like somebody did bully someone and but that they don't want to come clean, I always sound listen.

Speaker:

Honestly, it's always going to be tough on my list. If you come clean now, I'm not going to punish you. I really want what I'm going to give you is the opportunity to apologize, looking his eyes in her eyes and say, I won't do it again.

Speaker:

I don't know, I actually, I did a coach. Are you really sorry? Yes, I am because they're afraid they're going to be punished, but then they keep it to themselves and we play their bully again.

Speaker:

You know, so putting in the time to really make this kid better people and obviously we're not trying to ever replace what they're being taught at home.

Speaker:

I've always thought about it like that, but not being a father myself. I have so much respect for our parents because I know how much my child needs to meet.

Speaker:

This parents are putting their kids on the my guidance and my coaches and that says a lot.

Speaker:

So I want to make sure that I'm doing my job, helping these parents grow their kids into decent people and I also believe that when you are a good person and you understand discipline, hard work, teamwork, professionalism, you will as a byproduct become a good player too.

Speaker:

Because you got all the skills necessary to develop physically, athletically and because you do have good coaches around you, is just a matter of time.

Speaker:

I, you know, I went, did my drills this morning and yesterday I gave out some cards courtesy of T2 tennis and go tennis about a new high school league that people have, you know, we know the sincerity that went behind it.

Speaker:

You know, we sat there and said there's a need for the high school player to get additional matches. What can we do to create that and you know, we've done a lot to try to make this happening and you know, they didn't they've heard it so you know, they can't give you that OK, I got it attitude.

Speaker:

And you know, as my marketing had puts on I'm like OK, this is not my thing to put some over the top, but it's an additional impression. So I'm going to give it to him anyway.

Speaker:

When I go there this morning, there's three on the floor. So not only did they make it home, not make it home, they were so lack of respect that they dropped them and didn't throw them even out left them on the floor.

Speaker:

And as I try to explain to them when they do that, I don't come to your house and clean up mess up your house.

Speaker:

I don't expect you to do that mine. So I've been pondering today that court and I know who the kids were. They're going to hear it on Monday and you know, and part of what you what I'm saying is here's your opportunity.

Speaker:

You can deny it or you can come clean. Yes, you're going to get punished because there's just too many checks that I can't ignore and you you know, you heard me go off the other day and like, oh, something happened.

Speaker:

You know, they're lines that I give you a lot, but like I said, what a cut tennis is not my priority characters, my priority.

Speaker:

This is a big character thing and this is a culture that you know, we always laugh. You're only as good.

Speaker:

You only get known until you throw somebody out. Well, you know, this is an offense to me that throws people out if they don't handle it properly after the fact that you did it.

Speaker:

We know you did it. There's evidence. Now here's your opportunity to own it and say, okay, yeah, that was disrespectful. That was I want another opportunity to do it right.

Speaker:

But you know, so I want you know, I'm listening. I want to forum here because I was apoplectic this morning. You know, and like bite my lip wanting to call people that this was just so wrong on so many levels.

Speaker:

And it's truly bothering me. So myself give me advice so I don't go crazy and lose my mind in a neighborhood.

Speaker:

You should definitely make this a point because you're trying to put something together cool for the kids and give them different opportunities and they're now respecting it or embracing it.

Speaker:

Here's the thing. The first thing is I tell the kids all the time. Our job is not to really motivate to inspire.

Speaker:

Motivation is intrinsic. You either have it or you don't know. So a lot of times it's so tough because you're trying your very best to get this kid.

Speaker:

They show me that you know more than you hungry. Maybe they just don't want it. But it's still doesn't justify showing a like a respect, you know, throwing the cards on the core.

Speaker:

I don't care what coach told us to do. So I, but I'm a big believer that if they are remorseful after you address it.

Speaker:

They don't get a pass. The one thing that I like to do. I don't do it all the time because it needs to be something that really pushes me over the edge.

Speaker:

But when somebody does commit an infraction that I think, okay, this is just too much.

Speaker:

I think the situation is why I suspended kids from the academy. They don't know where, you know, they understood it.

Speaker:

But even if they didn't, the kid would have been suspended regardless. And they can only come back when they're willing to write a letter and read the letter to the entire group.

Speaker:

And it is not with the purpose of humiliation at all, at all. I never wanted to come across like that, but by misbehaving or showing a like a respect to the group or to the coach.

Speaker:

Now you got to apologize to everybody.

Speaker:

Okay. And I thought I always thought a group everybody's going to listen.

Speaker:

Whether you guys agree or disagree. And when the letter is read, you guys shake hand. The person's welcome back in the group.

Speaker:

So you have to make a decision whether you see that as a big infraction or not.

Speaker:

It is definitely disrespectful because you're trying to put something cool for them.

Speaker:

But you should just tell a listen guys.

Speaker:

I don't know if you guys will go play this league and in computer. If you don't want to, it's completely fine. You know what to do.

Speaker:

You approach me. Give me the cards back. If they coach, I appreciate the opportunity.

Speaker:

We don't think we're going to sign up so you can keep the cards with you. But thank you.

Speaker:

Yes.

Speaker:

And that's the one girl who gave me the cards. Like, thank you. I'd rather have you do that than throw it on the floor. So she was absolved of, but you're right.

Speaker:

It was, you know, it's bothersome. And I think what I again, to go back and I'd like to take it from here.

Speaker:

Is that what I love is that the culture. Obviously, what is great is that you put it up front.

Speaker:

So people are walking in the door knowing what they're getting involved with. There should be no surprises.

Speaker:

There should be no arguments about an F bomb being a bet because you know that.

Speaker:

You know, I'm an old school Cindy Brady. And I mean, I was a cub coach teaching a chest and watching this lady give a lesson to a very high ranked player in the kid.

Speaker:

You know, doing low back him, but she's making impossible feeds and he's making these great by the best ones. And he said at us and Cindy just, you know, crossed her arms.

Speaker:

And I watched the kid get down and do 20 pushups. And I couldn't wait for her to get off the court to ask is she's not my kid sign a contract.

Speaker:

They know I don't have to if I have to tell them we have a bigger issue. So they know that they messed up. They recognize it.

Speaker:

They do what they have to do. And we forget we go on and we don't want to replicate the behavior.

Speaker:

I think it's great. I love the fact that the parents are buying in. And again, I think the proof is in the pudding. Look at the results.

Speaker:

And I think the energy I create too many academies in the city. Unfortunately, because there's so much. Dennis is puppy farms.

Speaker:

You're looking for the elite. If we get 80 kids, maybe two of them will have that intrinsic that inherent ability or that drive Marcel that you're talking about.

Speaker:

But I love the fact you started with six and said the six are going to be the role models.

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If you want to be here, this is what you got to be. And again, I think the success speaks for itself.

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So congratulations on a job well done. Thank you.

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All right. So let's get us. We'll take us home.

Speaker:

Taking us out. So Marcelo, you should know this is coming. My favorite question.

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We like to add it at the end where we ask everybody the king of tennis question.

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And it is whether or not you are wanting to change one thing in Atlanta. The scope can be global. It can be anything. It can be professional. It can be social.

Speaker:

But question is if you are king of tennis. Is there anything you would do or change, whether it's just something in Atlanta or something all around the world overall.

Speaker:

Hopefully it's the kind of thing that you can say, yeah, you know what? This is what I would change. This makes tennis better. Or this is the thing that's going to be good for tennis everywhere.

Speaker:

Maybe it is the little tweak here in Atlanta. But Marcelo king of tennis. What do you do?

Speaker:

I'm sure that as I have more time to think about this question. I'll have like a bunch of things to say.

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I just think like as I just focus on our community. I do think and I know it's not something that is easily achievable because we're living our lives.

Speaker:

We're so busy with the academy and family. I love to have some sort of form where high performance cultures in Atlanta or coaches are pursuing that in trying to learn for us to come together.

Speaker:

But you know, friendly, really, at a fine way. I feel like there are groups that you know, not specifically to Atlanta.

Speaker:

But there are too many groups that are people like analyzing techniques and do this and that.

Speaker:

And there's too many disagreements. I'm not a big fan of that. So I never engage on things online to be honest.

Speaker:

I love if the community, the tennis community in Atlanta, we could have like twice a year, I get together. You know, I can something very just laid back.

Speaker:

We're not talking about an official conference. I'm like is a group of coaches that I know that you know different academies because again, just like you said, we can get very competitive.

Speaker:

But the tennis industry in this city is insane. You can be doing crappy job. You can be doing good job.

Speaker:

You know, academy is going to be full. There's too many kids. So for you to be like, oh, I don't want to share this because they're going to take my play.

Speaker:

I know that's a bunch of alone.

Speaker:

So I think it would be really cool. I love because I'm kind of like in my little cave here, just really spending time with my coaches.

Speaker:

But I love talking tennis, man. I love it. And I love, and I'm always asking my coaches about things that they think we could be doing better to improve the academy.

Speaker:

But I love to get back from other people. Are they willing to give me some of their secrets to I don't know, but I think it would be just cool to talk about ways to run an academy to develop a player.

Speaker:

But you know, not even if we don't want to talk about that, can we come together to just talk about how you handle parents?

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How do you handle the pressure of having to deliver results when parents are putting a lot of pressure on you? So just that, even if you don't want to talk about how to develop a player, I think would be really cool.

Speaker:

The other thing, you know, we talked about. Unfortunately, I think we all to blame a little bit.

Speaker:

tennis coaches can become very ego physical. And I'm going to speak up for myself because I want to talk about other people, but I think just being in the industry for 2017 years.

Speaker:

We don't want to give an example like coaches that a lot of times you working with a player.

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And there's another coach working with the same player, but they don't want to communicate.

Speaker:

They're working with the same player. We have the same goals. Why don't you feel like we should be communicating?

Speaker:

So I think that the friendship will not only be amazing for the coaches themselves, but it's going to be 100% beneficial for the player.

Speaker:

So I'm just kind of throwing things out there. And those are also things that to be honest is like, oh my gosh, I've had so many bad experiences with that.

Speaker:

I haven't. It's just really a tricky question. I can always come back to you later and say, I thought about this.

Speaker:

But as I sit on my my king of tennis throne, those are the only things, you know, maybe like, okay, I just thought about something.

Speaker:

It could be really cool to have entered academies matches and almost create a lead, a lead, almost like a high school week.

Speaker:

You start the year, you start the year, you do it under UTR, but you're like, okay, we do who's going to put a under 18 and under 16 together?

Speaker:

UTA is going to do the same thing.

Speaker:

Lifetime is going to do the same thing and Georgia things academy is going to do the same thing.

Speaker:

We keep inviting people now. We have high level competition.

Speaker:

We can rotate who holds it and it's coming towards UTR. It is an opportunity for our players to interact.

Speaker:

But his mouth is the most important part is for the coaches to interact because all of these kids within our community, they all play together anyway.

Speaker:

They're all traveling together. You know, so like, one of my boys here, Mason Todd is always practicing with Ryan Closet with up at Georgia tennis academy with Gilly.

Speaker:

And everybody, you know, there's no like, oh, is he trying to take my player and my trying, no, no, no, no, no, it's good for the boy.

Speaker:

It's good for the boy. So, so let's do that kind of stuff.

Speaker:

I don't think there's a lot of interest in doing it because and that's me, nobody ever expires that to me.

Speaker:

Oh, I don't want to do that because maybe my kids are going to go to that academy and see all amazing facilities.

Speaker:

Or maybe my kids are going to go to that academy. Oh, I really like their coaches. Now look at that.

Speaker:

And and and and I believe that if you're good at how you do.

Speaker:

And you think it's cute.

Speaker:

I mean, like, hey, if I if I bring somebody, if my players go play an each academy somewhere else.

Speaker:

And they feel like they should be a better academy.

Speaker:

Good luck. Enjoy it. And maybe that guy wasn't the right fit for me anyway. He's all good because everything is cyclical. Everything is cyclical.

Speaker:

So those are my ideas. I ended up just rambling on too much.

Speaker:

First of all, look at look at what he calls his high. It's not Marcelo high performance. It's pretty hill high performance.

Speaker:

So already we're already bigger than the person, which is wonderful.

Speaker:

You sit there and go, it's the beautiful idea of I always laugh. I didn't need to play tournaments.

Speaker:

I got beat by 17 people at my club. Why did I need to go any further? I mean, it's an expensive sport.

Speaker:

We have such an opportunity here in Atlanta to make it and make it a little easier for everybody involved.

Speaker:

And again, to build the community because as coaches, isn't our responsible, our responsibility to the player, not ourselves.

Speaker:

So like you said, if the kid chooses to leave, we have to sit there and say, Hey, did I do something wrong? And if I believe in what I believe in, then no.

Speaker:

Then if we think this child is making a mistake, but they have to learn that our goal is to get the kids to a point where they feel comfortable making decisions.

Speaker:

And I think that's great. And Marcel just real quick. How tall is Mason now?

Speaker:

Man, I'll say he's funny close to six feet. He's six. Yeah. Yeah.

Speaker:

Yeah.

Speaker:

Pied on the ladder or six. Yeah. He's pretty tall, but things are like, we got this other kid, Kaden, Colombo, and the kid is 14 and he's six.

Speaker:

Three man. You know, it's just it's unreal. So he make everybody look like a midget.

Speaker:

But Mason has really gone through a growth spurt last year, year and a half.

Speaker:

Yeah. I mean, I remember him from last year. He was a phenomenal player. It's like, okay, just how tall is he going to be? That's.

Speaker:

Stretch him out. Get him stretching. Well, thank you, sir. We appreciate it. Sean, close it out.

Speaker:

Yeah. Thank you, Marcel. And we'll have you when you think it's the more king and tennis ideas, bring them on because I have a feeling I've taken some notes here.

Speaker:

I have a feeling we can make some of these things happen. And I think that's one of the things one of the many things go kind of is going to be able to help with because we're going to get all the coaches together and say, okay, we're going to have a little ego check at the door.

Speaker:

You're all going to get together and talk it out and let's make the industry better.

Speaker:

Let's help each other make it with our phrase, but you want to say it makes tennis cool again. But I like it.

Speaker:

Be better than it's better than it already is or be better is a good one. Marcelo will definitely have you back on will definitely be following up. I love the idea of coaches, non-conference.

Speaker:

And I like the idea of maybe kind of an inner academy group. We can we can make some of those things happen with that together. We really appreciate your time and we will be in touch.

Speaker:

I appreciate what you guys are doing again. I think it's phenomenal. I appreciate the opportunity to be able to speak up and just share a little bit about the academy and some of the things that we're trying to do.

Speaker:

If you need my help putting any of those ideas together, you know, just give me a shout. And yes, you know, the weekend is going to be fun. I'm driving down to a gas cell. We got about 10 players.

Speaker:

And I have a side best. I'm going to spend some time with my kids and the families and watch some tennis.

Speaker:

I love it. You've already been you've already been putting charge of all three of these ideas. So we'll we're calling you next week.

Speaker:

Take care guys. Take care now. Thanks, Marcelo.

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There you have it. We want to thank rejuvenate.com for use of the studio and be sure to hit that follow button for more tennis related content. You can go to Atlanta tennis podcast.com.

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And while you're there, check out our calendar of tennis events, the best deals on technic fiber products, tennis apparel and more.

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And with that, we're out. See you next time.

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