Clipped from Episode:#45 Shaun Boyce and Bobby Schindler

In this episode we talked to Marcelo Ferreira who runs the High Performance Academy at the Windy Hill Athletic Club in Atlanta. Marcelo comes to us as a former college coach and he brings that culture to his junior academy keeping an extremely high standard and expecting strong character from his players beyond exceptional tennis work ethic. We cleaned up the audio as well as we could so please excuse the scratchy sound of Marcelos voice. Whether you are a parent, player, or a coach, Marcelo has something for you.

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Transcript
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Marcelo, King of tennis, what do you do?

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- I'm sure that as I have more time to think about this question,

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I'll have like a bunch of things to say.

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I just think like as I just focus on our community,

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I do think, and I know it's not something that is easily achievable

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because we're living our lives

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we're so busy with the academy and family.

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I love to have some sort of forum where high performance cultures in Atlanta

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or cultures that are pursuing that and trying to learn for us to come together.

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But you know, friendly, really, at a fine way.

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I feel like there are groups that are not specifically to Atlanta,

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but there are too many groups that are people like analyzing techniques

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and there's not that in this too many disagreements.

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I'm not a big fan of that, so I never engage on things online, to be honest.

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I love if the community, the tennis community in Atlanta,

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we could have like twice a year, I get together.

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You know, I can, something very just laid back,

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we're not talking about an official conference.

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I'm like, is a group of cultures that I know that you know different academies

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because again, just like you said, we can get very competitive,

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but the tennis industry in this city is insane.

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You can be doing crappy job, you can be doing good job,

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your academy is going to be full. There's too many kids.

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So, for you to be like, oh, I don't want to share this

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because they're going to take my play out of,

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that's a bunch of alone.

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So I think it would be really cool.

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I love because I'm kind of like in my little cave here,

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just really spending time with my coaches,

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but I love talking tennis, man. I love it.

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And I love, and I'm always asking my coaches about things

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that they think we could be doing better to improve the academy,

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but I love to get that from other people.

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Are they willing to give me some of their secrets too?

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I don't know, but I think it would be just cool to talk about ways

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to run an academy, to develop a player,

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but you know, even if we don't want to talk about that,

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can we come together to just talk about,

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how do you handle parents?

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How do you handle the pressure of having to deliver results

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when parents are putting a lot of pressure on you?

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So just that, even if you don't want to talk about

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how to develop a player, I think would be really cool.

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The other thing, you know, we talked about,

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unfortunately, I think we all to blame a little bit.

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Tennis coaches can become very ego-tistical.

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I'm going to speak for myself because I want to talk

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about other people, but I think just being in the industry

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for 20, 17 years,

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we don't want to, a given example,

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coaches that a lot of times you're working with a player

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and there's another coach working with the same player,

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but they don't want to communicate.

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We're working with the same player, we have the same goals.

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Why don't you feel like we should be communicating?

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So I think that friendship will not only be amazing

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for the coaches themselves, but it's going to be

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100% beneficial for the players.

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So I'm just kind of throwing things out there.

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And those are also things that, to be honest,

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is not like, oh my gosh, I've had so many bad experiences

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with that I haven't.

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It's just really a tricky question.

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I can always come back to you later and say,

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I thought about this.

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But as I sit on my key of tennis throne,

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those are the only things, you know, maybe like,

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okay, I just thought about something.

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I think it would be really cool to have

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entered academies matches and almost create a league,

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a league, almost like a high school league.

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You start the year, you start the year,

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you do it under UTR, but you're like, okay,

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we do, he's going to put a under 18s and under 16s together.

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UTA is going to do the same thing.

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Life time is going to do the same thing.

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And Georgia thinks academies is going to do the same thing.

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We're keeping value in people.

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Now we have high level competition.

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We can rotate whole host that is coming towards UTR.

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It is an opportunity for our players to interact,

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but his mouth is the most important part

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is for the coaches to interact.

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Because all of these kids within our community,

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they all play together anyway.

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They all are seven together.

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You know, so like, one of my boys here, Mason Tab,

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he's always practicing with Ryan Closet,

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with Upper Georgia, tennis academy with Gilly,

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and everybody, you know, there's no right.

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Oh, is he trying to take my player?

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And I try, no, no, no, no, no, no, no, no, no,

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it's good for the boy.

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It's good for the boy.

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So let's do that kind of stuff.

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I don't think there's a lot of interest in doing it,

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because, and that's me, nobody ever expires it to me.

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Oh, I don't want to do that because maybe my kids

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are going to go to that academy and see,

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or amazing facility, or maybe my kids

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are going to go to that academy.

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Oh, I really like their coaches.

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Now look at that.

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And I believe that if you're good at what you do,

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and you're very secure,

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I mean, like, hey, if I bring somebody,

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if my players go play an each academy somewhere else,

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and they feel like they should be a that academy,

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good luck, enjoy it,

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and maybe that guy wasn't the right fit for me anyway.

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Capillizant because everything is cyclical. Everything is cyclical.

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